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January 24, 2001
Netsurfer Digest
The Net Indexed by Personality, Not
Subject: Here's a slightly different concept:
netsurfing based on personality profiles, rather than content.
Select from among the many profiles, and see if you can hook
up with a surfer whose tastes and personality resemble your
own."
February 1, 2001
Tricks &
Trinkets
Surfing by
personality:
"Don't know what to surf?
Overwhelmed by the vastness of the Internet and the sheer
volume of choices? Backwash.com has an answer for you. The
site works just like the employee picks' shelves at a video
store. Simply find the surfer whose tastes most closely match
your own and check in daily to see their new recommendations
to the best sites, MP3's, streaming video, games, downloads
and more!"
March
15, 2001
Yahoo Internet
Life
Incredibly
Useful Site of the Day: "Wouldn't it be cool to have a Web-savvy pal who
could clue you in to the coolest new sites? If you're looking
for more recommendations than we provide here at Yahoo!
Internet Life, try Backwash. It's like a "recommended by
employees" shelf for the Internet. Start by picking out a
personality type you're interested in: Marxist, skeptic, artsy
type, etc. You'll get listings of recommended sites to check
out, updated regularly. If you'd like, you can join up and
host your own recommended listings here."
March 20, 2001
Inside Magazine
Field
Guide: New Digital Content You Should Know About: "A great idea if you love the notion of web
community. Easy to use, interactive, geeky."
June 28, 2001
Search Engine
Watch
Backwash
-- Web Concierge: Backwash is a hybrid
portal, community and search site that organizes the Internet
by personality, not by subject matter like most traditional
search engines and directories. It's almost like a web
concierge that can advise you on the best online places to
visit based on your own personalized interests...
Although it's not a traditional search engine or web
directory, Backwash is an interesting way to locate new and
interesting web content based on your own personal interests.
The company says it is developing a sophisticated
personalization feature that will automatically select the
best content chosen by Backwash surfers that most closely
matches your tastes, while protecting your privacy. If they
deliver on this promise, Backwash really does hold the promise
of becoming a concierge for the web.
July 7, 2001
Lockergnome
Gnome
Favorites: "No, it's not a site
dedicated to the salivary residue left behind when you steal a
sip of someone's Pepsi. Ewwww, that's icky. Okay, when you go
to the video store, which section do you head to first?
Horror? Comedy? Wouldn't it be cool if the Web was divided up
in such a convenient way? You can go to this site and select a
personality channel that best signifies your surfing habits.
Then check back daily for new sites, MP3s, downloads, and a
bunch of other things suited to your taste. Hey, there's no
rewinding involved.
 July
22, 2001
USA Today
Weekend
Beyond
Google: "Think of it this way: Just as
you wear different pairs of shoes for different occasions,
certain search engines may be better for certain searches. If
you have been sticking to the same search engines for a while,
you may be pleasantly surprised. Backwash.com is an
entertaining Web directory that sorts sites by personality
types such as "Film Buff," "Empty Nester"
and "Frat Boy."
July 9, 2001
Silicon Valley Business Journal
The Personality Driven Web
: " Latest Boolean search not satisfying your Web-surfing jones? Well, sometimes, you're just looking to get jiggy with sites that reflect your personal interests rather than the results of a key word search. A Boston startup is joining the Web log phenomenon based on that approach. Backwash.com Inc. hosts a Web site where you can create a personality profile and search "personality channels" to find Web sites you can groove to. "
August 12, 2001
Rediff.com - India's Top Portal
What is a Gay Connoisseur?
: " Personalities and their different characteristics always make for interesting reading though, which is why Backwash is a good way to spend a long Sunday afternoon. The site has something for all individuals and personality types. For the conservative like me, there are pages on culture, archives of 'ad-offenders' against women and even pictures of a town where people believe they are demon warriors... "
August 24, 2001
News24 South Africa
Cool Sites : " Tell me more about yourself and I'll tell you what content you'd probably like. Easier still: pick from a list of personalities the one that most closely matches yours. That's the simple idea behind a site that takes (some) of the guesswork out of surfing. At Backwash you pick a surfer whose tastes most closely match your own and then you can check back regularly to see his/her recommendations for the best sites, articles, MP3's, streaming video, games, downloads and more. Then you can join a community of like-minded surfers through message boards and chat rooms, if you like.
"
December, 2001
Boston Business Forward
Follow the Prozac Poppin' Man
: " Given the sputtering economy, who has the time anymore-let alone the patience-to navigate the sea of nonsense that makes up about 95 percent of the Internet? David Ring, CEO of Backwash, a Newton-based website, has signed up some colorful characters to help you find your way.
"
January 21, 2002
Finalist 2002 SXSW Website Competition
Winners to be announced in March 2002
January 21, 2004
TechTV TechLive
Hot Click: Pet Posers When chirpy registered users of the online community Backwash started posing as their pets, Backwash created the spin-off site Backwash Pets. As we'll show you on tonight's "Tech Live," the result is pure pet-sanity.
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